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When new and existing companies raise their funds directly from public by issuing securities to them, it is known as Initial Public Offer and the set up which provides this facility is called Primary market.
As we know that in every investment there are involvement of Risk and Return. Return may be defined as the monetary benefit getting from any investment.and Risk may be define as the variability of the actual return from the expected return.
Analysis of Risk and Return are core activity, through portfolio management, risk has been minimize and get maximum return.